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  • Writer's pictureJesse Casto

Things to Consider Before Naming Your Machine Shop

It’s not always easy to name a machine shop. Some people are tempted to be overly creative with the naming process, but this often leads to confusion and difficulty for customers. This article will offer some tips on what you need to know before naming your company.

Who is your target audience?

If you are opening a machine shop, your target audience is likely people in the industry. If you are thinking about allowing public access to your work, you can call up on some creative ways to promote what your company offers and advertise openings. However, if you are trying to target other business owners or other people in the industry it is best not to rely on creativity.

It’s a common misconception that a machine shop needs a really unique name. In fact, 80% of all machine shops have “machine shop” somewhere in their name. This tells customers exactly what it is you do without putting a second thought to it.

What does your company specialize in?

If you are a machine shop, it is crucial to consider what you specialize in. This is because the name will often convey what type of machines you specialize in. For example, if you primarily work with stamping equipment, a name like "Stamping Machine Shop" might make more sense. This will cut down on potential confusion.

Keep It Short and Memorable

The name you choose should be short and easy to remember. There are countless machine shops out there, so it can be difficult for people to remember all of them. If the name is too long, your customers might get confused. At the end of the day, you want people to remember your company.

By keeping your company name short and memorable, it will be easier for customers to remember you. It may also help to make it easier for people to find your contact information on search engines. Try thinking of how you are going to say your company name, as well as what it might spell out if put together in order. This way, customers can easily pronounce your company's name if they ever need to refer back to it.


Your company name is an important part of your brand. With so many businesses out there, you need to make sure that when people hear your business’s name, they are intrigued and want to learn more about what it can do for them. You also need to make sure the name isn't too long or difficult to spell! When selecting a company name, consider these factors before committing to anything final. Once you have narrowed down some potential names, ask family members and friends which one they prefer-they will be able to give you honest feedback without worrying about upsetting you in any way. What's your favorite? Let us know in the comment section below!

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